Author Archives: Megan Barrow

Content: A Marketing Trend for 2014?

Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies ahead, and what I need to add to my continual development.  Content seemed to be a key […]

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Branding: Are You Delivering on Your Message? Part 2

Branding, as I wrote in Part 1, is the building block to your business and its marketing. It is built over time with consistency of message and service/products plus delivering on your promises. A business’ brand will – dare I say should – be developed at the beginning of a business based around the business owner’s values and […]

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Branding: Are you Delivering on your Message? Part 1

Branding is one of the most important building blocks in the marketing of your business. Get it and your marketing plan, strategies and tactics right and you’re on your way to connecting with your ideal customers. When I sit down with any new client, it is important before I start my work that I understand […]

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Are you responsible to ask your customers “Are you OK”?

Question: A customer you’re talking with starts crying, do you a)   Ask if they’re ok and need to talk? b)   Ignore the fact they are crying? c)   Ask them to come back when they have composed themselves? Silly question? Well my experience, more often than not, is that most answer this question with the action of […]

Posted in JoElla Philosphy, Marketing | 6 Responses

Why you should never forget your online customers are real people

In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my online relationships. Within a few hours of deactivating my personal account, one of my closest friends texted me asking how […]

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Why you should separate your Facebook business and personal pages

Facebook and I decided to break up. It’s not necessarily permanent, but I told it I needed a break to de-clutter my mind’s chaos. Knowing I am an addict and too nosey for my own good, I deactivated my personal account. My love affair with Facebook and social media marketing is still alive and well […]

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Twitter: An Accountability Tool

Twitter is one of my favourite social media marketing platforms. How I’ve developed business relationships over 140 character, bit-size chats is a little staggering, but I have. Maybe it’s the fact we have to often think mindfully about what we want to say within such a succinct format that our true voice comes to the […]

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Ten Marketing Tips for Start-Ups

Marketing is hard, let alone when you’re a start-up. When I decided to take the leap-of-faith, my family and friends asked: “How are you going to get clients?” I joked back: “I better know, I’m a marketer!”

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Are you wrongly judging your customers?

On my way to gym I decided to drop in to one of my favourite clothing boutiques. I was looking for a dress for an event. I needed help and watched two sales assistants ignore me and walk past. I grabbed two dresses and helped myself to a dressing room. I came out twice to […]

Posted in Client advocacy, Marketing, Uncategorized | 2 Responses

Is it a Happy Mother’s Day?

Mother’s Day is a time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did a boxing session. At the end of class, our trainer was asked, “Hope you sent your Mum some flowers”. The trainer […]

Posted in Marketing, Uncategorized | 2 Responses