Small business marketing services & investment
JoElla Marketing provides a holistic approach to its small business marketing services to ensure you get best value. Megan Barrow, JoElla Marketing Director - who also does all the work - will listen to your needs before she provides the most appropriate marketing advice, using her 25 years’ marketing experience and continual research on best marketing practises.
With no lock-in contracts, you can work with Megan on a continuing retainer or project work basis.
Ongoing marketing management
Megan works with a number of clients on monthly retainers. This service is best for those who want long-term results and help implementing the work. JoElla Marketing is all about quality over quantity and relationships over contracts, so if that’s what your business value is too, then it may be a perfect partnership.
Price starts at $725 plus GST per month (for 5 hours) or $1,250 plus GST (10 hours). Extra hours available on request.
Marketing think tank meetings
Two hour meetings (face-face or via Zoom) that are personalised to your unique marketing needs. Popular for start-ups with low marketing budget and businesses who like doing the marketing work but want to ‘pick the brains’ of a professional. Also a great starting service for those who want to get stuck into their brand and message, and how to differentiate themselves in the market.
These sessions are outcome focused and can be one-off or regular sessions. Usual outcomes include “a-ha” moments and clarity on your business’ marketing priorities, how to do it and why you should do it. Whilst not guaranteed, a laugh and chat is usually shared.
Price: $350 plus GST
Marketing review & audit
If you’ve been in business a while, you will no doubt have a lot of marketing and ideas already in play. But if you’re not sure why it’s not working properly and you’re working too hard to find customers, a marketing review and audit is a good starting point. Megan will review your marketing strategy including messaging, website (including analytics and SEO), social media and collateral, and deliver a personalised report detailing her thoughts on how you can best improve your marketing that translates better in to enquiries and leads.
Price starts at $1,195 plus GST (depending on size of website & amount of marketing collateral)
Marketing strategy & plan
This is about being clear on the big picture of your business and its marketing. Megan will develop a marketing plan with a clear strategy, goals and action plan. This service incorporates at least one think tank session to ascertain your business’ current marketing and return on investment, and being clear on your SMART (specific, measurable, attainable, realistic, timely) objective and goals.
Price starts at $1,740 plus GST for a personalised marketing plan with handover
Identify your brand & messaging
Are you clear on why your business does what it does and your USPs (unique selling propositions)? Do you have a clear marketing pitch? Do you deliver on what you say? Brand is an area of marketing that many organisations struggle with, no matter how long they’ve been in business.
More than a tag line, Megan will help you identify your brand — that is, what you actually deliver to your clients. Megan loves digging deep, asking the questions and uncovering your brand with the aim that you will connect your marketing message to your business’ vision and align your entire team.
Price starts at $1,995 plus GST
Social media & digital marketing training
These are all about you. Whilst much of the “whats” and “hows” of social media marketing can be generically taught, the “whys” can not. Whether the training is for you, alone, or a team within your organisation, Megan will help get you clear on your social media strategy and objectives so everyone is clear on what success looks like. You will also be guided on how to think creatively and laterally for content, and how to keep your audience engaged.
Price starts at $695 plus GST for half day session (depending on size of group & your requirements)
Other marketing services
Megan can also assist with a number of other marketing services, including:
Identifying your ideal customers (target markets)
Social Media marketing campaigns, including management of accounts: Facebook, Twitter, LinkedIn, Instagram, YouTube.
Marketing communications, including copywriting, editing and formatting of material: BLOGs, articles, newsletters, presentations, case studies, white papers, fliers, brochures.
Onpage Search Engine Optimisation (SEO)
Website content management in Content Management Systems (CMS)
Liaison with website developers and designers to break the jargon barrier